We saw that with over 65 Hair Saloons within Brent none of them are geared towards strictly natural hair styles and products and we saw that many hairdressers were struggling to maintain customers and rent again research showed the primary reason for thisis the competitive landscape that many salons face where too many salons provide almost identical services and a competing for a limited number of clients. To advertise successfully, Epic Hair salon must develop USP’s (Unique Selling Propositions). In other words, you must have something different that you are offering or no matter how attractive your ad is, your salon is going to look like all of the others. Most salon experts say that unless you have a highly specialized or differentiating offering, you are better off not advertising at all

Epic Hair is the only salon that offers Natural Hair Styles and strictly Natural hair creams shampoos and products service in the area .Natural Ways will fill a gap in the local market by offering this service.. It takes longer to build a clientele in hair extensions as not all clients are able to have the service done but once clients are established they rarely leave you as it is a very skilled treatment, for many women have broken and damaged hair that needs professional attention

Epic Hair will develop a program of care for the of our clients beauty that begins with the service and then is maintained and enhanced by the use of products over time followed up by return visits to your chair. Natural ways will not bombard our clients to buy our new products. However, recommend a path for our clients to achieve their beauty and wellness goals and offer professional yet personalized guidance down that path. Think more homeopathic and holistic rather than service and cosmetic.

Epic Hair will come up with marketing strategies and tactics to attract women from all areas many women are now looking for more healthy natural alternatives eco-conscious clients to our salon. we will be using online and offline tactics to maximize our exposure and reach.
Just finishing a marketing course and also working in the family Hair dressing business for years I have learnt that The most effective way to build affinity with our clients is to develop a strong ethos (a set of salon values, goals, culture, and mission which our target audience is likely to share. We plan to take some time and assess what our target clientele values and build our salons culture around those in order to ensure client affinity and long lasting loyalty. Epic Hair plans to take a more organic approach within our Salon valuing our clients health, wellbeing, and social stewardship. These values will be perfectly consistent with the Epic Hair Systems ethos and is an ideal way to promote client affinity

We are different because :

• The unique selling points of Natural Ways are
• We don’t use harsh chemicals on your hair
• Are prices are very affordable 
• We use very low chemical nail products for pedicures and manicures
• We cater for men women and children
• We offer natural loc treatments
• All hair treatments come with a herbal wash